PODCAST

The Evening Jones with Bomani Jones

Bomani Jones is an entrepreneur, host and Emmy award-winning executive producer. Jones provides one of the sharpest and most influential voices in sports media, with a diverse collection of work across all popular media. An early pioneer of blogging and podcasting, Bomani hosts his own podcast, The Evening Jones with Bomani Jones since 2011. The Atlanta native, by way of Houston, gives listeners the chance to ask questions and explore his life in media. Today TEJ provides an organic, behind the grind conversation with his longest supporters.

The Design Journey

Objective

The Evening Jones Podcast required a fresh look for their social media followers. Marketing strategy included updated graphics and creative direction to enhance user experience, increase online sales, and keep users on the site.

Impact

The Evening Jones Podcast delivers a fun, abstract visually pleasing user experience to existing and new followers. New creative direction increased channel engagement, subscribers and revenue. Users now engage in community forum, chat and comment, with brand strategy optimized to invite more direct responses. This ongoing project returns an impressive ROI as digital marketing expands and the podcast continues to grow popularity.

 

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